102 sundays later and i'm changing the rules

my self-imposed deadlines have started outrunning my inspiration so here we are

So, I’m turning off the paywall in an effort to allow for more creative freedoms. For any of you who are new this week, welcome. What an interesting first email – I can only imagine. 😅

I’ve been creating here on Substack for a few years now, and to date have created a library of 102 articles. For most of that run, I did it on a promise I made to myself and my early readers: something new, every Sunday, no exceptions. Now, I am only human and did have a few forgotten Sundays, but 102 is still 102 and that’s honestly really cool for someone who always introduced herself as the marketer who “doesn’t do words”. I was never the prized content marketer.

But honestly somewhere in the last stretch, the self-imposed Sunday deadlines have started outrunning the pace in which I can get inspired, learn new, meaningful things, draft something worth reading, and so on.

I started Looped In to write about the things that genuinely light me up, have helped me grow, could help others grow. A place to share cool shit I’m seeing, or building, or consuming, etc. And our whole space is shifting so fast right now that what I actually want to do is disappear into deep research mode for a minute and come up for air when I can pack a punch in your inbox again. But I need a minute to be able to do that effectively.

So here’s what changing:

The paywall is now off. Looped In is free from here on out.

I’m trading the Sunday deadline for a simpler, truer rule: I’ll write every time inspiration strikes. That might be twice a week, or once a month, or somewhere in between when I’ve got my head down in the research and I’m not willing to hand you something half-baked just to hit a date. Fewer, but better posts is the goal.

To everyone who’s been a paying subscriber, some of you for years now: I see you, and I’m forever grateful. You back this before I even knew what this was, and that means the absolute world to me. To readers who’ve been so loyal and read nearly every edition, you’re the real MVPs. I would have never kept going without your support.

So, same newsletter, same insane obsession with getting the next generation of demand gen frameworks codified and vetted so we can all grow together, just maybe delivered a little more randomly to your inboxes going forward.

Thanks for being looped in. I’ll see you when the next one’s ready.
Kaylee ✌️