In my last post, I promised to explain further how I’ve used social listening to activate SDRs in a previous life.
In sitting down to write this, I realized social media success extends far beyond using social listening as intent signals for your SDR team.
While that’s a major plus, what you really should be doing is creating demand for your product by leveraging the power of social media.
What do I mean by that?
It’s no secret that dark social is the future of creating and capturing demand in B2B SaaS. So I want to talk about how we’ve created a social-first culture at Chili Piper to drive awareness and create demand, and then lay out how we use social listening to activate our SDRs.
And to all of those who read this and say, “but we sell B2B, our buyers don’t hang out on social media.”
LinkedIn has 875M users and 310M monthly active users.
So let’s get into it, shall we?
