Great post. I think your Toolkit could also benefit from a few Campaign Execution tools/platforms as well beyond most of the email-centric one's being referenced above in the Campaign Orchestration section.
Why yes! NetLine for programmatic lead gen. Can be used for both account discovery and/or TAL targeting being fed from 3rd party ABM/ABX platforms.
Surely, the usual mix of ABM/ABX players but I'd expand that to also include some lower-priced alternatives: 6sense, Demandbase, AdRoll, and Propensity. The latter two being far more approachable.
Perhaps Metadata should also be included for omninchannel GTM execution?
Great post. I think your Toolkit could also benefit from a few Campaign Execution tools/platforms as well beyond most of the email-centric one's being referenced above in the Campaign Orchestration section.
Anything fit this bill in your tool kit right now that you'd recommend?
Why yes! NetLine for programmatic lead gen. Can be used for both account discovery and/or TAL targeting being fed from 3rd party ABM/ABX platforms.
Surely, the usual mix of ABM/ABX players but I'd expand that to also include some lower-priced alternatives: 6sense, Demandbase, AdRoll, and Propensity. The latter two being far more approachable.
Perhaps Metadata should also be included for omninchannel GTM execution?