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102 sundays later and i'm changing the rules
my self-imposed deadlines have started outrunning my inspiration so here we are
Jul 22
•
Kaylee Edmondson
12
2
self-reported attribution won't save you
we fund the marketing we can see, but that's not always what works.
Jul 13
•
Kaylee Edmondson
5
the 11 Claude workflows that ate my busywork
the most-read Looped In of 2026, back in your inbox
Jul 6
•
Kaylee Edmondson
9
June 2026
The inbound model assumed a click. That assumption just broke.
68% of Google searches now end without one. Here's what that does to your demand gen funnel, and the four moves to make before Q3.
Jun 29
•
Kaylee Edmondson
4
1
You don't have a marketing operating system. You have a tech stack.
Why every "marketing operating system" is selling the wrong noun, and what the four-part posture actually is.
Jun 22
•
Kaylee Edmondson
4
1
DemandLoops’ New Chapter
Three days in Portland and here's where things landed...
Jun 10
•
Kaylee Edmondson
13
2
May 2026
Earn the right to automate
AI made automation cheap, but it's not smart by design.
May 31
•
Kaylee Edmondson
4
More signal data won't fix this
The problem is that nobody verifies whether their signals predicted anything in the first place.
May 24
•
Kaylee Edmondson
7
1
Your Marketing Team Is Building AI Tools You Don’t Know About
AI made everyone a product builder. No one made anyone the architect.
May 17
•
Kaylee Edmondson
1
3 AI-Native Demand Gen Plays You’re Not Running
A few weeks ago I wrote about 11 use cases I’m running in Claude. That post was about the tool that seems to be winning the AI GTM race (at least for…
May 10
•
Kaylee Edmondson
10
The Demand Gen Operator’s Identity Crisis
Six months ago I wrote campaign briefs, built ads from scratch, and would spend hours analyzing reports to identify the next trend, or play, or heck…
May 3
•
Kaylee Edmondson
12
1
1
April 2026
Your AI-Powered Marketing Team Is Going to Sound Like Everyone Else's
The case against compressing your team before you've figured out taste, distribution, and what actually lives in people's heads.
Apr 27
•
Kaylee Edmondson
22
3
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